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We also worked with the Women's Media Center and had great support from community organizations like Bienestar. GLAAD had a great partner in NHMC and together we engaged so many people in the campaign, including many advertisers who did not realize the type of content they were helping to support. Thousands of people joined GLAAD and the National Hispanic Media Coalition's campaign to stop the show from allowing this. It sent a terrible message to anyone watching of the incredibly diminished value of LGBT people, of women, of Latinos ourselves.įortunately, this show's egregious use of slurs and violence didn't go unnoticed.
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It was degradation writ TV screen sized and beamed out to millions of homes. Women were regularly called “putas,” female guests urged to pull up their tops and show off their breasts and female guests would get into knock out drag out fights featuring graphic nudity at the women's expense.
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And, shockingly, audience members were encouraged to chant “maricón” “puto” “puñal” and other words synonymous with the word "faggot." Sometimes audience members would want to beat up the person they thought was gay. Guests came on to battle it out with each other over, mostly, love or property. It was, for a quick comparison, like Jerry Springer only worse, if you can imagine. For many years a show aired twice a day, in the afternoon then again in the early evening and nationwide, in cities with large Latino populations.